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A b o u t  Us

Based in Sonoma, California, RSD Consulting Services was founded by Richard Datz, who has a wide range of prior experience in the healthcare field. At WebMD, Richard ran their New York based healthcare web-portal which provided attending physicians and academic staff access to clinical systems at hospitals. As a Senior Vice-President at McKesson, he ran business units engaged in pre/post adjudication editing of pharmacy transactions, which pre-funded and reconciled third party pharmacy accounts receivables. And as Vice-President with Rite Aid , Richard was responsible for the sales and operational activities of the chain's retail PBM and for developing prescription benefit plans and PBM programs.


Richard caught the healthcare bug after developing credit enhancement programs for hospitals and long-term care facilities with MNC Financial, where he managed their corporate finance office, which coordinated and structured health care financing.  Richard helped to successfully launch and manage several emerging healthcare businesses and has been a key player in the acquisition of several others.

RSD Consulting added resources to include several subject matter experts and associates working in the healthcare and pharmaceutical industries to meet the client needs. This new depth in functional expertise allowed RSD Consulting Service to manage more complex projects and deliver consistent value to clients which other consulting firms cannot match.